The issue is that there is no apparent reason that download was needed - at all. It certainly didn't contain some magical video enabling technology that allowed you to see the game. It was put there for superfluous reasons and I suspect it is a crap way for this guy to make money.
The fact he did not answer your direct question is almost certainly rationally taken as an admission that your guess of a cash motivation was correct.
There is nothing wrong with making cash in this world, so IMHO,
1. The failure of the poster to answer the question or simply converse publicly on the issue make a pretty strong case that this poster is providing this tool not as member of the TSW community (and even TSW family in many cases) but as the an attempt to make a nickel.
2. Though there is nothing wrong with that act in and of itself, it is a pretty craven act somewhere on a scale from bad form to this person has a problem with insufficient sexual organ size that at least shows him to be pretty pathetic as a person.
3. While there is nothing wrong with making a nickel, his/her failure to respond/interact increases the possibility that there is some malicious intent here and that the embedded software is designed with the intent of ability of the software maker to harm or take advantage of users. If this is in fact so, many thanks are deserved to SDS and the diligent folks who are scouring this data to find any trap door.
Even more to the case, while SDS and the learned crew deserve praise, the software maker and this user do not really deserve any thanks that they have been given and in fact deserve to be considered at least as pathetic excuses for people, If this was done for money (but the moneymaker will not fess up) they richly deserve our disdain and if those thinking through this issue find a way to deny the ultimate producer the financial benefit advertising this site and getting eyeballs to watch it so they can sell the eyeballs they deserve that as well.
If someone wanted to organize a boycott of one of the seeming cash sources for the site, this strikes me as a legit response and the key to making it effective is to let these vendors know you saw there product thanks to use of this site and it had the negative impact of hurting your potential to buy their products.
Perhaps the original poster to this site is failing to reply publicly simply because they are too busy feeding the poor to take time to respond!!!
Instead then if nothing malicious can be found, perhaps they are in essence a tagger using this graffiti to declare their importance.
If so then let that person know they have declared their impotency rather than their intended declaration of computer power and knowledge.
It silly (though from my perspective not wrong) if they are doing this to simply make more nickels, If however, they simply fail to respond to even admit reality this is really a pathetic excuse for a human being.